The Hero's Journey to Financial Success

A guide to starting, growing and maintaining a small business using the metaphor of the Hero's Journey so that you achieve the success you desire . More

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About Bryan Worn

Bryan Worn began his professional life as a Chartered Accountant in 1972. Over the years he has owned and operated several diverse kinds of businesses including accounting, retail, wholesale, manufacturing, financial planning, property and hospitality.

The typical and atypical challenges during the rollercoaster ups and downs of being a business owner provided the invaluable experience and practical “street smarts” he shares in The Hero’s Journey to Business Success.

One core affirmation is the cornerstone of his coaching program: Everyone can affect change in their lives when they really want to.

Bryan believes that just as a city is a collection of smaller villages that creates one large identity, a large business is a collection of smaller ones with a common goal and culture. How a business flourishes or withers is determined by the quality of the relationships and teamwork of its staff, clients and customers.

“Small businesses have many of the same problems as big businesses, but they often lack the necessary resources to deal with them. If every small business employed just one more person, unemployment wouldn’t be a problem.”

Always seeking ways to become a better business leader, Bryan continues to educate himself about the machinations of life and the people who keep the world running. “When you’re green you’re growing,” he says. “When you’re ripe you’re rotting.”

He also believes the cheapest mistakes to learn from are the ones other people make:
“I was inspired to write this book for people who started (or will start) their own business to gain freedom from working for others. But their dream became a nightmare because they didn’t have the tools or information to succeed. The observations I made of successful business owners was a great source of inspiration for me to build my Hero’s Journey platform.

Just like seeing your child take their first steps or hearing them say their first sentence, watching people flourish in new ventures or turning around existing ones by using the skills, techniques and inspiration I teach gives me a great buzz!”

Bryan is an accredited EXTENDED DISC© Consultant and Trainer; master practitioner of Neurolinguistic Programming (NLP); Certified Social and Emotional Intelligence coach; and licensee of Brian Tracy International. He is also a Fellow of The Institute of Chartered Accountants in Australia, and holds a diploma in financial planning.

Though he was born in Ireland, Bryan has called Australia home for the past 30 years with his wife, four grown children and two grandchildren. He competes in half-marathons, and has retained his Irish love for the craic and enjoyment of many sports, particularly rugby. When he’s not developing new coaching programs he meditates, is an avid reader, and enjoys all kinds of music for inspiration.

For further information about Bryan Worn – “The Clarity Coach” – you can email him at:, and/or visit his website at:

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