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Transmedia Books is the publishing arm of Transmedia Multiverse, best known for the NY Times mega-Bestseller "My Stroke of Insight" by Dr. Jill Bolte Taylor, now translated in over 30 countries and being made into a major full-length feature film.
Stiefler, also a noted entertainment attorney, agent and manager, helped pioneer the concept of Transmedia Storytelling, convincing the Producer's Guild to accord recognition for "Transmedia Producer" credit.
Transmedia Multiverse productions engage the audience and community, involving them interactively in the story being told across different media platforms (traditional and digital), while leveraging the specific features of each platform.
Transmedia Books was one of the first publishers to create “enhanced e-books”, which create fuller experiences for readers by linking or embedding in the text of the book other media such as videos, games, community sites, illustrations, interactive learning tools, etc.