The New Way
The New Way is a fictitious story of Peter, a young dentist who buys his first dental practice. Peter's story is intended to help the solo practitioner to better understand how to traverse an industry in transition. More
Peter, a young dentist, has decided to make the leap from being an associate dentist to purchasing his own dental practice. As the reality of a purchase gets closer, he begins to realize how little he knows about managing a dental office. Other factors also increase his fears. Should he increase his indebtedness by adding the cost of a practice to his already large student loans? So-called corporate dentistry is creating tremendous competitive pressure on solo practitioners. There are more dentists trying to sell than trying to buy dental offices, and the trend will only get worse. Just as Peter's fears are about to cause him to reverse his decision to buy an office, he meets Athena while having dinner in her restaurant. She opens the door to a series of people and events that help Peter understand and implement a new way of running a solo dental office that will cause it to thrive in the future, despite the seemingly overwhelming challenges. Peter's journey helps any dentist or dental manager better understand the real challenges ahead and how to best address them.