Tapping In – 21 Strategies for Building Viral Mobile Apps People Will Love

Get your mobile app found, installed, loved and shared.
Most apps fail. But contrary to common belief, it's not due to competition or bad ideas—apps fail because of poor user experience and lack of marketing. With 21 actionable strategies, Tapping In shows you how to edge out the competition, hook users with an amazing user experience, make your app habit-forming and spread via word of mouth. More

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About David Paul Albert

David Paul Albert began developing for the Mobile Web before the days of smartphones and tablets, building .mobi sites running on feature phones. Shortly after the release of the initial iOS SDK, he had the pleasure of working with clients such as Cirque du Soleil, Consumer Reports, Visa and others to develop successful apps and strategies for the burgeoning mobile app landscape.

He’s currently a co-founder of Greygoo, a boutique digital product development agency located in Naperville, Illinois where he continues to work with startups and leading brands to bring app ideas from concept to market. During momentary spurts of free time, David enjoys hanging out with loved ones, cooking, taking care of his cadre of amphibians (yeah, you read that right) and riding his Triumph Bonneville motorcycle.

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