The Pink Tie Principle™

"The Pink Tie Principle™ is the ultimate strategy for smashing through any business challenge using master-level creativity (even if you're not creative). It is the six-step system that I developed, teach, and have repeatedly used to solve any and every challenge, in all sorts of companies." - James Ashford More

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About James Ashford

James Ashford is an inspirational and motivational business mentor, speaker and in his own words ‘rocker of worlds’.

He works with leading businesses to help take them beyond their current challenges and towards the greatest ambitions they have for their company. He also works very closely with business owners and their executive teams to help remove their limiting beliefs and get them motivated & fired-up to succeed.

James is constantly studying the world’s greatest companies and individuals to discover how they’ve succeeded, which he melds with his passion & inspiration and shares with his client’s and fans.

He authors a successful business blog at, which you can subscribe to for free and where he continually shares his best content.

James also delivers Business Mastery & Breakthrough Workshops and Seminars throughout the year and provides the same content via online programs at

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