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Steve Lundin is the Chief Hunter and Gatherer of BIGfrontier, a Chicago media strategy boutique. He is an award winning marketing professional, journalist and pop culture anthropologist. He has written hundreds of feature stories for a diverse assortment of regional and national publications including the Chicago Tribune, Chicago Sun-Times, International Watch and Aviation History. As a marketer he has had extensive experience successfully revitalizing consumer and business to business products and services for companies ranging in size from Fortune 100 to two guys in a garage.
Lundin writes the Marketing Nightmares column for Commpro, snarky marketing observations for MediaPost and has published the BIGfrontier Midnight Missive newsletter since 1999. His agency has won virtually every major industry award and he has spoken for many organizations including PRSA, AMA, AdFed and SXSW. Beyond all the traditional industry accolades, Lundin's most satisfying recognition occurred when his "making sauerkraut sexy campaign" was cited as a question on NPR's "Wait, wait don't tell me!"
In 2000 he founded the BIGfrontier event series, a regional marketing/technology thought leadership showcase that has hosted over 70 significant national speakers.
Lundin is formerly trained in Journalism/Cultural Anthropology with graduate work in clinical psychology; his métier has always been research driven measurement of human motivation, tempered with creative gut instinct. He has also worked as an artist, photographer, made television commercials, published a comic strip newspaper and may hold the record for the greatest number of published Mickey Spillane interviews. If he could do it all over again he'd be a PI.
Link to the official Mickey Spillane obit that Lundin wrote for the Chicago Sun-Times: http://preview.tinyurl.com/mgoyvnl