F-Growth. Gamification, virality and monetization

The book describes gamification, virality and retention in the freemium educational online platform. Relationships between virality and retention parameters as measurable metrics are calculated and discussed using real examples. The F-growth factor, which combines both virality and retention, is proposed as the metrics of the overall freemium system performance in terms of the user base growth. More

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Words: 10,610
Language: English
ISBN: 9781310775796
About Ilya Osipov

Ilya Osipov (Russian: Илья Викторович Осипов, born January 6, 1975)

Entrepreneur with 15 years experience in web-based and mobile applications. Expert in virality, and gamification. Author of a dozen scientific publications.

https://en.wikipedia.org/wiki/Ilya_V_Osipov

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