The 5 Myths of Generation Y Exploded: How to Cut Through the Hype in 2015 and Understand this $10 Trillion Market

In this short guide, I'll explode each one of the biggest myths surrounding Generation Y Millennials (young people born around 1990). With each reality check, I'll give you a more informed overview of how they think, interact and respond to brand marketing. More

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About Graham Brown

Author, Director and Founder, mobileYouth and Chairman & Founder of The Youth Marketing Academy.

Business author & speaker on the psychology of communication and media. Author of the the annual "mobileYouth" report, Youth Marketing Handbook, Youth Marketing 101, All is Social and the Influence Guide.

Since witnessing the growth of youth media and technology having lived in Japan in the early 90s, Graham along with business partner Josh Dhaliwal has helped grow mobileYouth to serve over 250 clients in 60 countries worldwide - names such as Vodafone, Nokia, Coke, McDonald's, Telenor, Red Bull, Nike, Monster Energy, Orange, O2, Verizon, Boost Mobile, the UK government and the European Commission.

Graham is a regular public speaker and has presented at the 3GSM World Congress, Barcelona and been interviewed on CNN, CNBC, BBC TV and Radio. His work has also featured in the Wall Street Journal, Financial Times and the Guardian. He hosts the youth marketing stream on Upstart Radio and mobileYouth's own TV channel.

Graham is also a judge on the Mobile Marketing Association's Award Panel, advisory board member to UNICEF on their mobile media strategies and an advisor to the Global Youth Marketing Forum in India.

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