Lean B2B: Build Products Businesses Want

Packed with more than 20 case studies and insights from over a hundred entrepreneurs including the founders of Vontu, Taleo and the MIT Entrepreneurship Center, Lean B2B consolidates the best thinking around B2B customer development to help entrepreneurs quickly find traction in the enterprise. More

Available ebook formats: epub

About Étienne Garbugli

Etienne works at the intersection of Technology, Product Design and Marketing. He's a 2-time Startup Founder (Flagback and HireVoice), a 4-time entrepreneur and a recognized Usability and UX research expert.

Over the last ten years, he has validated no less than 12 businesses for clients and personal projects, met hundreds of entrepreneurs, ran countless tests, and tried all existing methodologies to learn how to cheaply validate business ideas.

Etienne is currently a Product Design & Marketing consultant helping big brands and startups with their UX and marketing strategies. He also teaches user research and usability and is a board member of entreprise SaaS Accelerator Venturetec.

The Venturetec accelerator program uses the Lean B2B methodology.

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