Medical Practice Marketing For Dummies

"Medical Practice Marketing for Dummies" is a step-by-step guide to develop a comprehensive medical practice marketing plan. This e-book will provide a simple blueprint on how to conduct an internal marketing assessment of your practice and develop a marketing plan. Specific examples of each of the plan elements, along with a sample marketing plan, are provided as a reference. More

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Words: 10,900
Language: English
ISBN: 9781310142369
About Bob Healy

I have over twenty-five years of healthcare experience with a focus on helping physician practices to conceptualize and implement marketing initiatives, differentiate themselves versus competitive providers and grow their revenue. I have literally developed and implemented hundreds of marketing plans to introduce new products and services in the physician practice arena resulting in substantial increases in practice income.

For the last ten years I have been the Managing Partner of a healthcare consulting group working exclusively with private practice medical groups. Previously I worked in corporate roles helping physician practices in strategic and marketing areas while serving as Vice President of Marketing and Business Development in the outpatient provider market and physician services industry. My expertise has been highlighted nationally in publications such as Group Practice Journal, Physician’s Practice Digest, Tennessee Medicine, Virginia Medical News and the Atlanta Business Chronicle among others.

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