The Marketing Power of Music: Music and Television

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A discussion of the key audio touchpoints a television show has at its disposal, and offers insight on how a show can develop a strong music strategy to maximize those touchpoints. Each section provides a comprehensive case study and exclusive interviews with the industry’s top music executives, including Gary Calamar (True Blood), Russell Ziecker (Nashville), Ann Kline (Shameless), John Houlihan. More
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Review by: Donavon Parker on May 04, 2015 :
A very well written book!
(review of free book)

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