What Happened To Advertising? What Would Gossage Do?

Rated 5.00/5 based on 1 reviews
This is a book about Advertising, the Web and Social Media. What has Advertising on the Web become? Does Social Media Marketing make any sense?

Who was Howard Luck Gossage, and why should we study his work and his words? What did Gossage understand and put in practice in the '60s that could be valuable to us today? Were he around today: What Would Gossage Do? More

Available ebook formats: epub mobi pdf lrf pdb html

About Massimo Moruzzi

Starting in 2000, I have worked or consulted for a number of start-ups from more countries than I can probably remember: Germany (Ciao); France (Meetic); Italy (Ennunci); Sweden (Twingly); Italy/Ireland (Zzub); Denmark (Atosho); Spain (Ducksboard); Italy/UK (VoiceMap); and now Canada (Transit App).

Unenthused about banner ads from day-1, I started a blog at dotcoma.it well before it was fashionable to do so, and later wrote a Book on the web, advertising and social media: What Happened To Advertising? What Would Gossage Do?

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Reviews

Stefano Boscutti reviewed on on Oct. 13, 2015

Clear-eyed call to arms from an insider looking at everything that's wrong (and there's a lot) with what passes for modern advertising. Social media won't save you. Ad tech won't save you. Not even all the data in the world will save you.

After reading this book you'll know it's time for a creative revolution.
(review of free book)

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