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Joe Moore may be a new author to the public, but the man has written millions of words over his lifetime. A former publisher, editor, advertising, marketing and sales executive he has done hundreds of campaigns and articles with thousands of proposals and stories for everything from fishing equipment to business magazines.
Moore has been a feature writer for several Southern California periodicals, and has written more than a dozen children’s stories about Santa’s elves that will soon be published in book form. He and his wife designed and built the North Pole with porcelain houses and hundreds of elves. This actually was the premise and inspiration for Faith, Hope & Reindeer.
Moore is deeply rooted in his Christian beliefs. Without trying to drive the point home, he opens the reader’s eyes to the knowledge that miracles happen everyday, and one should always count their blessings against those less fortunate. He feels that God helped him write this story, and that it became a story about keeping your faith during times of struggle and adversity, and never giving up hope. Because God has a plan for all of us.
The fact that he bears an uncanny resemblance to our popular conception of Santa Claus is just the icing on the cake. Moore’s hair and beard are naturally white and he has portrayed Santa to tens of thousands of children and adults for more than a decade. To most people that meet him, he IS Santa Claus and answers to that more than to his own name.
There is true magic in this book. And Moore hopes that everyone who read Faith, Hope & Reindeer will experience it. There are some wonderful ideas about how to help one’s fellow man or woman, and he hopes this will spur more volunteerism amongst the reader.