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Beth McCarthy is from a small town in New England and has spent most of her career in sales and marketing. She has a passion for learning new ways to communicate especially through digital marketing, social media and content marketing channels. Marketing a product is easy compared to the task of marketing yourself on an online dating site. Beth has done extensive research in online dating – what works, what doesn’t – and is taking her marketing expertise to provide you with the words you’ll need to create an appealing profile and engaging messages and emails.