Infotainment - Guide to Effective Sales Presentations
Presentation skills are useful in many aspects of work and life. Delivering a successful presentation takes preparation, technique and practice. I explore sales presentations in 3 parts, including preparation, performance and evaluation. Audiences are more accepting of new ideas if presented in a positive and entertaining manner. I call this Infotainment. More
Presentations and public speaking skills are very useful in many aspects of work and life, including business, sales, training, teaching, and generally entertaining an audience. Developing the confidence and capability to stand up in front of an audience and speak well, or to give a good presentation is also extremely helpful for self-development. Like most things, delivering a successful presentation simply takes a little preparation and practice.
The formats and purposes of presentations can be very different, for example: oral (spoken), multimedia (using various media - visuals, audio, etc), PowerPoint presentations, short impromptu presentations, long planned presentations, educational or training sessions, lectures, and simply giving a talk on a subject to a group. Even a toast at a wedding and eulogies at funerals are types of presentations.
In the book I explore sales presentations in 3 parts. First I talk about preparation, including techniques to employ before a presentation like planning, writing, development, equipment, discovery, etc. In my opinion, preparation is the biggest factor to a successful presentation. Secondly, I cover strategies used during the presentation, including story telling, body language and using humor. Lastly, I discuss activities after the presentation, like debriefing and evaluating feedback.
Tips and tricks for presentations must be applied to a presenter’s unique situation and style. Some guidelines can be universally applied and some need modification. When new techniques are learned, they must be internalized and made your own. A presenter can recite a memorized, canned presentation and follow all the right rules “by the book” and end up seeming not genuine to the audience. As an example, politicians that read speeches, from a teleprompter, which somebody else wrote for them, always fall short of being genuine for me.
I think that providing information should be entertaining. Audience members are much more accepting of information and new ideas if presented in a positive fun manner. I call this Infotainment. Presenters must believe and care about what they are saying to be effective communicators. I am passionate about presenting and hopefully I can instill some of that passion to the reader.
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