The Marketing Audit: The Hidden Link between Customer Engagement and Sustainable Revenue Growth

Auditing the marketing function within your organization is the hidden link between long-term customer engagement and sustainable revenue growth. In this book, we provide a questionnaire consisting of 50 questions (and a case study example) that will allow you to align your marketing activities with the dynamic needs of your customers. More

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About Orlando Skelton

Orlando Skelton is the Managing Director of SCH Consulting and Chief Technology Officer of The eLearning Center. Mr. Skelton has extensive professional experience in Sales, Marketing, Business Development, and Technical Customer Service.

Mr. Skelton is also passionate about entrepreneurship and hosts Knowledge Insights for Business Success; a weekly radio show focused on helping business owners and entrepreneurs to build strong customer relationships, create better products, use performance analytics to manage their business, and help them to develop cost-effective revenue growth strategies. In addition to his consulting, writing, and mentoring activities, Mr. Skelton provides financial support to entrepreneurs in third-world countries to help improve the quality of life for them and their families.

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