Available ebook formats: epub
I'm an award-winning science fiction writer (strangeandhappy.com) now turned to offbeat business advice.
Huh? Yeah, blame my advertising agency, Centric (centric.com) for making me cynical towards too-safe marketing approaches and same-old-same-old campaigns. Blame the global downturn for me getting off my butt in 2009 and founding what might be the most improbable start-up ever: Schiit Audio (schiit.com), which makes high-end audio gear. In the USA. For cheap. Yeah, and it's pronounced exactly like you think.
And, most importantly, blame my will to write on Schiit Happened: The Story of the World's Most Improbable Start-Up. This is a business book, yeah, but it's probably not like anything you've ever read about business. There's no fantasy four-hour workweek here, no stories of winning the venture capital lottery, no making beeeelioons of dollars. This is a story about how real people start real companies, without a lot of investment, making tons of mistakes along the way...and transform it from a corner of a garage to a multi-million dollar enterprise.
If you've ever wondered what it's really like to have a business--especially a technology business--no holds barred, all warts shown, then Schiit Happened may be worth a read.