Schiit Happened: The Story of the World's Most Improbable Start-Up

For everyone who didn't win the venture capital lottery,
or everyone who wasn't born with a trust fund,
for everyone who doesn't have rich relatives...

This is the story of how real start-ups work. This is how to turn a dream into a multimillion dollar business—without selling out, without spending a mint on marketing, and without losing your sense of humor. More

Available ebook formats: epub

About Jason Stoddard

I'm an award-winning science fiction writer ( now turned to offbeat business advice.

Huh? Yeah, blame my advertising agency, Centric ( for making me cynical towards too-safe marketing approaches and same-old-same-old campaigns. Blame the global downturn for me getting off my butt in 2009 and founding what might be the most improbable start-up ever: Schiit Audio (, which makes high-end audio gear. In the USA. For cheap. Yeah, and it's pronounced exactly like you think.

And, most importantly, blame my will to write on Schiit Happened: The Story of the World's Most Improbable Start-Up. This is a business book, yeah, but it's probably not like anything you've ever read about business. There's no fantasy four-hour workweek here, no stories of winning the venture capital lottery, no making beeeelioons of dollars. This is a story about how real people start real companies, without a lot of investment, making tons of mistakes along the way...and transform it from a corner of a garage to a multi-million dollar enterprise.

If you've ever wondered what it's really like to have a business--especially a technology business--no holds barred, all warts shown, then Schiit Happened may be worth a read.

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