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Merrill R. Chapman is the managing editor and publisher of Softletter. He is also the author of “In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters,” (Springer), “SaaS Entrepreneur: The Definitive Guide to Succeeding in Your Cloud Application Business,” “The Product Marketing Handbook for Software,” and “Rule-Set: A Novel of a Quantum Future.” “Selling Steve Jobs’ Liver” is his second novel. Most of the technology, attitudes, terminology and industry history are accurate. Rick denies having ever used the word “ideate” in an actual sentence.
Rick has worked and consulted in the industry for such industry pioneers as MicroPro (WordStar) and Ashton-Tate (dBase) and consulted for a wide variety of software and high technology firms such as IBM, Novell, Microsoft, Sun and many others. In his career, Rick has held the title of programmer, sales engineer, product manager, and VP of marketing and product management.
Rick is currently working on the Third Edition of “In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters” and the third book in the Rule-Set series, “Vorpal Sword.”