PR industry in Vietnam needs an PR association?

Vietnamese PR practitioners have not been able to be gathered due to lack of the qualified advocacy/proponent, no commitment of contribution of time and financial resources, especially due to benefit conflict. Remember that in-house practitioner is the client of PR agency practitioners in Vietnam, so they have conflicted benefits which could not be harmonized well. They could not be allies. More

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  • Category: Essay » Business
  • Words: 17,700
  • Language: English
  • ISBN: 9781311591067
About Le Tran Bao Phuong

Mr. Le Tran Bao Phuong is known as one of the leading experts in Public Relations industry.

He got his Master of Communication from the University of Stirling (UK), and has assumed the position of communications counselor for several major labels and brands (such as GlaxoSmithKline, Ajinomoto VN, Kimberly Clark, Mead Johnson Nutrition, Study Group International, Rosatom, Vietrade, Communist Youth Union, UNESCO-CEP, etc),

He also gives lectures on public relations at the major universities (University of Social Sciences and Humanities, Van Lang University, Hoa Sen University, and the University of Culture, etc)

With years working in the field of PR communication, he has conducted many specialized studies, notably the "Secret Power" book about PR market which is highly received.

Currently the book "Secret Power" has been translated into English and is published on Amazon (called Secret Power). This is the first and the only book about PR from Vietnam to share technical knowledge and the power of PR to the entire world.

With the success of this book, he has become one of the prestigious experts that entrepreneurs consult and listen to on creating communication strategy and the application of public relations.

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