15 Questions About Online Advertising

Rated 4.67/5 based on 3 reviews
Does Online Advertising work?

The right question to ask would be: for whom does Online Advertising work?

Do Banner Ads, what we once called Interactive Advertising and now call Display Ads because nobody clicks on them, and much less "interacts" with them, work for Publishers? Do they work for Advertisers? Or do they just work for the Middlemen based in Silicon Valley? More
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Words: 2,840
Language: English
ISBN: 9781310261213
About Massimo Moruzzi

Starting in 2000, I have worked or consulted for a number of start-ups from more countries than I can probably remember: Germany (Ciao); France (Meetic); Italy (Ennunci); Sweden (Twingly); Italy/Ireland (Zzub); Denmark (Atosho); Spain (Ducksboard); Italy/UK (VoiceMap); and now Canada (Transit App).

Unenthused about banner ads from day-1, I started a blog at dotcoma.it well before it was fashionable to do so, and later wrote a Book on the web, advertising and social media: What Happened To Advertising? What Would Gossage Do?

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Reviews

Review by: Stefano Boscutti on Oct. 13, 2015 :
Download this book, read it, and understand why you've been so wary (and weary) of online advertising for so long. Moruzzi cuts to the heart of the problem with incisive wit and a no holds barred approach on why online advertising is fundamentally flawed. Speaks truth to power.

If you have anything to do with online media, this book is a must read.
(review of free book)

Review by: Jack Nothing on Sep. 29, 2015 : (no rating)
Splendid book. Food for thought indeed. Recommended for all marketers out there!
(review of free book)

Review by: Lucio Bragagnolo on Aug. 04, 2015 :
This is a synthesis of the topic, that goes pretty close to being a perfect synthesis. It's either simple and complete, completely easy to understand, although never trivial or written in hurry.

Every people on the planet who use a Web browser should read this (two-three hours are enough), if they ever noticed an ad banner on a Web page. For anyone with more than a general interest in the matter, this book is mandatory.
(review of free book)

Review by: Andrew Bushard on Aug. 02, 2015 :
Good food for thought.
(review of free book)

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