15 Questions About Online Advertising

Rated 4.67/5 based on 3 reviews
Does Online Advertising work?

The right question to ask would be: for whom does Online Advertising work?

Do Banner Ads, what we once called Interactive Advertising and now call Display Ads because nobody clicks on them, and much less "interacts" with them, work for Publishers? Do they work for Advertisers? Or do they just work for the Middlemen based in Silicon Valley? More
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About Massimo Moruzzi

Starting in 2000, I have worked or consulted for a number of start-ups from more countries than I can probably remember: Germany (Ciao); France (Meetic); Italy (Ennunci); Sweden (Twingly); Italy/Ireland (Zzub); Denmark (Atosho); Spain (Ducksboard); Italy/UK (VoiceMap); and now Canada (Transit App).

Unenthused about banner ads from day-1, I started a blog at dotcoma.it well before it was fashionable to do so, and later wrote a Book on the web, advertising and social media: What Happened To Advertising? What Would Gossage Do?

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About the Series: 15 Questions
15 Questions about...

A series of short books to help us understand things and debunk conventional wisdom.

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Reviews of 15 Questions About Online Advertising by Massimo Moruzzi

Stefano Boscutti reviewed on Oct. 13, 2015

Download this book, read it, and understand why you've been so wary (and weary) of online advertising for so long. Moruzzi cuts to the heart of the problem with incisive wit and a no holds barred approach on why online advertising is fundamentally flawed. Speaks truth to power.

If you have anything to do with online media, this book is a must read.
(review of free book)
Jack Nothing reviewed on Sep. 29, 2015
(no rating)
Splendid book. Food for thought indeed. Recommended for all marketers out there!
(review of free book)
Lucio Bragagnolo reviewed on Aug. 4, 2015

This is a synthesis of the topic, that goes pretty close to being a perfect synthesis. It's either simple and complete, completely easy to understand, although never trivial or written in hurry.

Every people on the planet who use a Web browser should read this (two-three hours are enough), if they ever noticed an ad banner on a Web page. For anyone with more than a general interest in the matter, this book is mandatory.
(review of free book)
Andrew Bushard reviewed on Aug. 2, 2015

Good food for thought.
(review of free book)

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