20 Universal Laws of Service Excellence

Customers are among the most prized assets of every business. And they know it. You either serve them well or they punish you by going to competition. This book offers you time-tested principles that will help you and your organization, no matter where you operate, to excel in the business of serving customers and…earning excellent returns for doing so.
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About Allwell Nwankwo

Allwell is a marketing professional and customer service trainer. His first book, How To Serve & Keep Your Customers, has received wide acclaim and readership in Nigeria. His forthcoming book, The Joy of Service, offers practical tips to public sector employees on how to deliver exceptional service to the public.

To help build a culture of service in Nigeria, Allwell writes a weekly services marketing column in Financial Standard, one of the nation’s foremost business publications. The column commands quite a following.

Allwell obtained a B.Sc. (Hons.) in Mass Communication and M.Sc. in Marketing both from the University of Lagos. He is an associate of both the Nigerian Institute of Management (NIM) and the National Institute of Marketing of Nigeria (NIMN).

At various times, he has worked for UAC of Nigeria Plc, SC Johnson and Coscharis Technologies Limited. He regularly serves as an external facilitator at customer service workshops.

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