The Theory of Contests: Using Contests to Train, Encourage, and Build Stronger Direct Sales Teams

The Theory of Contests helps entrepreneurs in direct sales build their business by examining what direct sellers should ask themselves before they announce the contest and what they need to consider to see the result they hope for. More
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About Eric Ludwig

Eric enlisted as a nuclear electrician in the Navy in 2001. He was accepted into an officer program and earned his degree in Manufacturing Engineering Technology from The University of Memphis and a commission as a Surface Warfare Officer. Eric completed three deployments between 2006 and 2010 while serving on the USS McInerney (FFG 8) and USS Gettysburg (CG 64).

Upon separation from the Navy, Eric partnered with his wife fulltime to build their direct sales business. Eric started a blog at to provide tips and tricks for direct sellers who are interested in building a professional and successful direct sales business.

Eric lives in Buffalo, NY with his beautiful family. He's a diehard Buffalo Bills fan and enjoys fantasy football even if both loves bring weekly heartbreak during the football season.

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