Game Ov3r, The End Of Marketing As We Know It

Rated 5.00/5 based on 1 reviews
Does traditional marketing have a future in our technology-driven world? How does one go about it in today’s over-regulated, over-transparent, over-stressed markets? Do you go for value or volume? That’s the billion-dollar question for many brands and corporations. So skip marketing x.0! Go back to the future of marketing and make tough choices today. Find out how in Brandhome’s new book. More
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About Erik Saelens

Erik Saelens is a consultant and interim manager with over 15 years’ experience in brand marketing and communications. He currently holds the position of strategy director at Brandhome.

Erik specializes in rebranding and renaming operations, and has researched more than 250 brand-change operations worldwide. He is also an expert on brand management and M&A and IPO strategies, and draws on a strong operational background when putting these strategies into practice. Erik has a solid track record too as an interim manager, performing various roles for a range of international companies and brands.

Until 2002 Erik worked as senior brand adviser to the board of Royal Dutch Telecom KPN in The Hague and Brussels. He was previously employed at Sodexo as a member of the international brand management team, having started his career at Walibi, a European amusement park group.

Erik studied Economics at the University of Antwerp. He holds a Master in hotel and leisure marketing, and completed several other brand marketing studies.

Erik is the author of Brandhome Platform I: Over maatschappij, mens en merk, which explores the relationship between branding, society and individual people. Erik created the Triple-A brand index and published a book on Triple-A brands in 2012 in English and Arabic. In 2013 he published the book about the Brandhome method®. He is a regular guest speaker at conferences and universities, and a frequent contributor to specialist sector media in Benelux. Erik is currently finalizing a new book on rebranding operations.

Erik holds Belgian nationality and is fluent in English, Dutch and French.

Reviews

Review by: Ina Disguise on Nov. 21, 2017 :
A mature read, very pertinent to online marketing.
(review of free book)
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