Fashion Buying & Merchandising: From mass-market to luxury retail

We take you on a journey from concept to runway to rack. We pull back the veil and reveal the complexities and demands of a fashion organization from the view of a buyer or merchandiser. This includes exploration of a buyer's challenging role and the rich, analytical role of a merchandiser. More

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About Miguel Hebrero

Miguel is a Senior Buying Manager who specialises in the fashion industry. His experience is broad and ranges from Buying and Merchandising to Retail Operations. As a Buying and Merchandising expert, Miguel engages in consultancy projects, for which he has been a key player in devising supply chain strategies for his clients. Miguel is a graduate in BA Fashion Business from the London College of Fashion (University of the Arts London), one of the most influential institutions in the fashion world.


Fashion Buying Book
The fashion industry is fun, creative and dynamic like no other but it can be confusing or intimidating at first. It is essential to learn the basics. Here is a great buying book I recommend: Fashion Buying and Merchandising: From mass-market to luxury retail. This book takes you on a journey from concept to runway to rack.

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