Trash Proof News Releases

Rated 5.00/5 based on 2 reviews
Trash Proof News Releases is a tool designed with one specific goal – to get you publicity in your target media that achieves a return on investment that rivals and even exceeds your best marketing. It offers media everything they need to run with the story using you and the resources you’ve arrayed and meet their needs in today’s fast paced environment and ever changing technologies.
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About Paul Krupin

Former US government scientist and once-upon-a-time lawyer (best kind), this author of numerous books and inventor of a search engine technology, is also known as an alpha dog publicist (also best kind), who would much rather be fishing on the Columbia River, which is less than a mile from where he lives in Eastern Washington State. He's has hundreds and hundreds of clients who range from NY Times best sellers to first timers. Favorite Quote - You reach happiness and success when you help the people you can help the most and get rich at the same time.

Learn more about Paul Krupin

Reviews of Trash Proof News Releases by Paul Krupin

Lisa Riebe reviewed on Aug. 19, 2011

Thanks, Paul, I finished my press release because of the help in your book. I followed all the steps and studied your examples. It doesn't get any easier than following Paul's steps in "Trash Proof News Releases" to create a stunning press release. I'm sending mine out next week. I'll let you know how it goes.
(reviewed 23 days after purchase)
Dana Lynn Smith reviewed on Nov. 22, 2009

Paul Krupin knows what it takes to appeal to the media and deliver value to readers, and he shares his wealth of experience in Trash Proof News Releases.

In addition to walking readers through the crucial steps in planning a publicity campaign and writing an effective news release, the book is packed with real-life examples. I especially like the tips and examples for specific types of releases, such as events, book announcements, and hard news.

Trash Proof goes a step further with an appendix featuring frank quotes from journalists who share their thoughts about working with authors.

This updated version of Krupin's earlier book also includes advice on taking advantage of new media opportunities."

—Dana Lynn Smith, author of The Savvy Book Marketer's Guide to Successful Social Marketing,
(review of free book)
VanillaHeart reviewed on Nov. 14, 2009
(no rating)
Fabulous all encompassing guide to writing press releases that make sense and garner more media attention! Highly recommend, in fact, we've suggested this book to all our Vanilla Heart Publishing authors, encouraging them to take a proactive approach to their local media. Thanks, Paul!

Kimberlee Williams
Vanilla Heart Publishing
(review of free book)
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