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Rio is a Google certified advertising specialist. He made the transition to digital marketing and content development after being in the TEFL (Teaching English as a Foreign Language) field for ten years where he was at various points a teacher, trainer, and instructional materials developer.
He started his freelancing career in 2005, writing blogs and marketing content for various clients, eventually specializing in Google AdWords advertising and leaving TEFL to work full-time online.
His goal in Smashwords is to complete a series of eBooks that helps other individuals get started (and quickly establish themselves) in the challenging and rewarding profession of digital marketing.