Starting in 2000, I have worked or consulted for a number of start-ups from more countries than I can probably remember: Germany (Ciao); France (Meetic); Italy (Ennunci); Sweden (Twingly); Italy/Ireland (Zzub); Denmark (Atosho); Spain (Ducksboard); Italy/UK (VoiceMap); and now Canada (Transit App).
Unenthused about banner ads from day-1, I started a blog at dotcoma.it well before it was fashionable to do so, and later wrote a Book on the web, advertising and social media: What Happened To Advertising? What Would Gossage Do?
on Feb. 01, 2016 :
Talking about an argument that could require days to discuss, Massimo goes straight to the point. Without fear to go against the current, he shares his clear, objective and determined opinion about social media phenomenon. You can agree with him (as often happened to me) or disagree. For sure what he writes is a good starting point for considerations and discussions. A recommended book to read.
(review of free book)