15 Questions About Social Media

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Does all the hype surrounding social media make sense?

What are social media? Are they the same websites we used to call social networks?

Do people really want to "engage" with brands? Do companies really want to have "conversations" with their customers? What is the value of a Facebook "like"? What is "organic reach"? What happens now that the free lunch is over? More
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About Massimo Moruzzi

Starting in 2000, I have worked or consulted for a number of start-ups from more countries than I can probably remember: Germany (Ciao); France (Meetic); Italy (Ennunci); Sweden (Twingly); Italy/Ireland (Zzub); Denmark (Atosho); Spain (Ducksboard); Italy/UK (VoiceMap); and now Canada (Transit App).

Unenthused about banner ads from day-1, I started a blog at dotcoma.it well before it was fashionable to do so, and later wrote a Book on the web, advertising and social media: What Happened To Advertising? What Would Gossage Do?

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About the Series: 15 Questions
15 Questions about...

A series of short books to help us understand things and debunk conventional wisdom.

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Reviews of 15 Questions About Social Media by Massimo Moruzzi

Andrea Andreutti reviewed on Feb. 1, 2016

Talking about an argument that could require days to discuss, Massimo goes straight to the point. Without fear to go against the current, he shares his clear, objective and determined opinion about social media phenomenon. You can agree with him (as often happened to me) or disagree. For sure what he writes is a good starting point for considerations and discussions. A recommended book to read.
(review of free book)

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