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Ray Riechert has been an Internet marketer since 2008. After 20 years of corporate life, he chose a franchise opportunity. This gave him the chance to find ways to advertise his business on the Internet. He didn’t know it at the time, but his research background helped him build a world-class ranking system for YouTube videos and local businesses that save local businesses money in advertising costs. He is the mad scientist of the team at Local Business Associates.