Business is Decisions, Success is Intuition

This book brings an unconventional perspective on human biases in decision making. Developing awareness to biases, conscious or not, we can better influence outcomes and success potential just like companies that under different leaderships achieve different results. Rich with examples, decision-making biases and their impact on success or failure are discussed. More

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About Jephtah Lorch

Mr. Lorch brings over 25 years experience in leadership, strategy and implementation. He held several CEO positions in the Hi-Tech industry growing, restructuring and turning around companies. He also led large scale Homeland Security projects for major industries. As a strategic thinker and hands on executive, he is sensitive to customer needs, he fosters team work, instills a “can do, will do” attitude and achieves strategic goals. He took part in company ‘exits’ and mergers, led or was key member in Security projects of up to $400 million and consulted to companies of up to $1 Bn.

His perspective of management mirrors his people oriented approach, extensive international and cross-cultural experience and his interest in strategic and historical processes. He works with stakeholders to keep decision making and execution as simple and coherent as business and life should be. He applies the same principles in his community work.

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