15 Domande sui Social Media

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Cosa sono i social media? Sono gli stessi siti web che fino a poco tempo fa chiamavamo social network? Perché abbiamo iniziato a chiamarli social media? Ha senso mandare i visitatori del proprio sito su Twitter e Facebook?

Davvero le persone vogliono una "relazione" con i brand? E le aziende vogliono avere "conversazioni" con i loro clienti? More
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Words: 2,610
Language: Italian
ISBN: 9781311997234
About Massimo Moruzzi

Starting in 2000, I have worked or consulted for a number of start-ups from more countries than I can probably remember: Germany (Ciao); France (Meetic); Italy (Ennunci); Sweden (Twingly); Italy/Ireland (Zzub); Denmark (Atosho); Spain (Ducksboard); Italy/UK (VoiceMap); and now Canada (Transit App).

Unenthused about banner ads from day-1, I started a blog at dotcoma.it well before it was fashionable to do so, and later wrote a Book on the web, advertising and social media: What Happened To Advertising? What Would Gossage Do?

Also in Series: 15 Domande

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Reviews

Review by: Andrea Andreutti on Feb. 01, 2016 :
Talking about an argument that could require days to discuss, Massimo goes straight to the point. Without fear to go against the current, he shares his clear, objective and determined opinion about social media phenomenon. You can agree with him (as often happened to me) or disagree. For sure what he writes is a good starting point for considerations and discussions. A recommended book to read.
(review of free book)

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