El Desafío del Marketing para Empresas Industriales

Este libro contiene conceptos y prácticas avanzadas para directores de marketing y ventas de empresas industriales More

Available ebook formats: epub

About Claudio Saavedra

Dr. Claudio Saavedra is a visiting Professor of Advanced Industrial Marketing at the Graduate Business School of NORDAKADEMIE, Hamburg, Germany. Professor Saavedra has also conducted teaching and workshops for US-American Louisville University in Panamá and for Universidad de Chile. In addition, he has been invited as speaker in international seminars in conjunction with other global Industrial Marketing Centres, such as triple-accredited Grande École EMLYON Business School in France and The Corporate Development Institute in North Carolina, USA.
Professor Saavedra has been awarded as “Best Professor” several times in many business programmes, including MBA and M.Sc. programmes. He has also been actively involved in business through international consultancy and direct experience as a senior manager in industrial companies for over 15 years. His prior experience in line management and his on-going consulting practise has proved to be highly useful for the real-world applicability of his academic thinking.
As a researcher, he has developed novel concepts and B2B marketing techniques for practitioners. Among these are: Industrial Market Research (© The Discovery Team), Industrial Market Segmentation, Technical Product Development, Technical Product Market Launching, Industrial Distribution, Industrial Company and Product Branding, Pricing in Industrial Markets, and Business to Business relationship (e. g. co-authorship of the IRS metric tool to measure intercompany relationship bonding). In addition, Dr. Saavedra is co-author of the BSI (Best Selling Index), which metrically evaluates industrial salesforce performance.
After his Bachelor education in Chile and New York and his Master’s Degree in a co-joint programme with Wharton Business School, Pennsylvania, USA, Claudio Saavedra obtained his Ph.D. from Dartmouth College, USA. He later pursued post-doctoral work at Université de Genève in Switzerland.


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