Digital Signage Made Simple for Retailers: How to Increase Sales, Build Your Brand, and Keep Your Customers Informed and Entertained

Gain the knowledge of this new and exciting digital technology to grow any retail business. All elements of digital signage are covered in simple terms, including displays, signage players, software, content, installation, and management of your signage network. Learn how to find competent installers, content developers, consultants, and equipment and software vendors. More

Available ebook formats: epub

About David Bawarsky

David Bawarsky, DSCE, has over 35 years of experience in helping thousands of companies use technology to effectively communicate their unique marketing messages. He is currently the CEO of mySignageNow, a leading provider of digital signage solutions. He has been a technology entrepreneur throughout his career, creating and managing successful media companies. His companies have won many awards, including an “OBIE” (outdoor advertising’s Oscar) and has been featured in over 1900 newspapers, magazines, and TV shows worldwide, including The New York Times, Wall Street Journal, Washington Post, Los Angeles Times, Newsweek, CNN, BBC, NBC’s “Today Show,” and ABC’s “World News Tonight.”

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