An invaluable guide, full of insights." THE GUARDIAN Let the pros show you how to handle the media... If you have an important message to get across it pays to learn from the best. This book gives you insider access to the combined knowledge of MediaMasters in fields ranging from politics, sports, weather and news to comic strips, chat shows, soaps, photography, radio and the internet.

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About Alan Stevens

Alan Stevens has a unique insight into how to come across well on TV. He’s clocked up over two thousand interviews on TV and radio as an interviewee. Many media trainers are journalists, but Alan has that extra insight that comes from being at the other end of the breakfast news sofa. Who would you rather have teaching you how to survive on TV, the person who’s used to firing the bullets, or the person who’s used to dodging and deflecting them, maybe even sending a few back?
Alan spent twenty-one years with the Consumers’ Association appearing on BBC TV News, Sky News, Radio 4 and 5Live. He’s appeared on every ITV regional programme, dozens of local radio stations and has been quoted in every national newspaper at some point.

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