Ping: How to Tap into the Power of Traditional and Social Media to Massively Improve Your Profile and Profits

PR is about managing the flow of information between you (or your business) and the public. That’s all there is to it. These days, the flow is not one-way. You ping and stuff comes back. Some people are handling this two-way information flow better than others.- Alan Stevens.

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About Alan Stevens

Alan Stevens has a unique insight into how to come across well on TV. He’s clocked up over two thousand interviews on TV and radio as an interviewee. Many media trainers are journalists, but Alan has that extra insight that comes from being at the other end of the breakfast news sofa. Who would you rather have teaching you how to survive on TV, the person who’s used to firing the bullets, or the person who’s used to dodging and deflecting them, maybe even sending a few back?
Alan spent twenty-one years with the Consumers’ Association appearing on BBC TV News, Sky News, Radio 4 and 5Live. He’s appeared on every ITV regional programme, dozens of local radio stations and has been quoted in every national newspaper at some point.

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