Analysis of Central Americas Hotels Regarding the Utilization of the Internet as a Sales and Communication Channel, 2016

This study shows all relevant, unpaid and paid methods a hotel can employ to improve bookings, revenue and customer satisfaction. By analyzing 200 hotels of Central America, the study provides insight in the current state of the hospitality market. The reader will be able to see how Online Travel Agencies (OTAs) can be beneficial, and where they can be excluded from the channel to maximize profit. More

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