Fast, Flat and Free: How the Internet Has Changed Your Business

Rated 4.00/5 based on 1 reviews
Marketing your business used to be about branding, hype, advertising, mass markets, needs, traffic, transactions, copywriting and better products and services. But now it's about personality, value, reputation, niches, wants, communities, connections, buying frames and better experiences. This book explains how the Internet has changed your business - and what you need to do about it. More

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Words: 51,610
Language: English
ISBN: 9781458131874
About Gihan Perera

I'm an Internet coach for speakers, trainers, thought leaders and business professionals.

Business owners often ask me what to do about the Internet. They know it's important, they know it's affecting their business, but they don't know how - and they don't know what to do about it.

I'm an author, speaker, trainer and consultant. Since 1997, I've worked with leading thought leaders, change agents and entrepreneurs, helping them reach more people and leverage their expertise, on and off the Internet.


Marketing coach and technology guru Terry Brock
Professional speaker, marketing coach and technology guru Terry Brock talks about the book, highlighting some of his favorite features, including video recording hints, on-line strategy and QR codes.

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Review by: Bob Johnson on Sep. 25, 2012 :
This is a great resource to create content for your website that will work. Gihan has a down to earth style and breaks the process down into easy sections to manage in a busy work environment. Highly recommended.

(reviewed within a month of purchase)

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