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Lance Carter is a triathlon coach as well as a nine-time Ironman Triathlete who has been training and racing since 1993. He’s been coaching triathletes and runners since 1997. As a person committed to a healthy lifestyle, he and two of his friends opened their own specialty running and triathlon store, Everyday Athlete, in 2004. His personal mission is “to inspire people to live more fulfilling lives though exercise and mindset elevation.” He accomplishes this through his coaching, motivational speaking, and books.