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Adam Fletcher is a 33 year old bald Englishman. A writer of words and an eater of chocolate, he is the author of five traditionally published books, three of which are Spiegel Best-sellers in his adopted Germany. He has sold more than 150k books, not all of which were to his mother. Proudly self-employed for the past seven years, before he was a writer he lived from a number of small internet businesses. He talks about them in the book.