Available ebook formats: epub
Ellen Naylor is one of America's pioneers in competitive intelligence and Win/Loss analysis, which stems from her sales experience where she learned that customers and those who chose a competitor were a great source of competitive, product and market insight.
Ellen conducted her first Win/Loss analysis project in 1989. Over the years, she has noticed that every time companies make the changes she recommends from Win/Loss analysis, they make more money. She wrote this book to enable you to improve your win rates and customer retention through her 12-step Win/Loss analysis process, and also includes her inside tips and secrets.
Ellen's company, The Business Intelligence Source, helps companies develop competitive intelligence programs, win/loss analysis, market opportunity analysis and elicitation collection skills. She has given workshops and presentations on these topics for 25 years. Learn more: http://thebisource.com.