W. Chan Kim & Renée A. Mauborgne’s Blue Ocean Strategy: How to Create Uncontested Market Space And Make the Competition Irrelevant | Summary

This global bestseller, embraced by organizations and industries worldwide, challenges everything you thought you knew about the requirements for strategic success. Now updated with fresh content from the authors, Blue Ocean Strategy argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool More

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