Goran Tomka is a researcher and lecturer at the UNESCO Chair in Cultural Policy and Management, University of Arts Belgrade, Serbia. He holds his master’s degree in Cultural Policy and Management from the University of Arts in Belgrade, Serbia and University Lyon 2, Lyon, France, and a PhD from the Faculty of Dramatic Arts in Belgrade. His research interests include audience studies, new media, cultural diversity and cultural policy and management. He has also been active as a trainer, activist and cultural producer working for several cultural organisations in Novi Sad, Belgrade and Berlin and giving workshops and leading seminars with numerous activists, entrepreneurs and professionals in Armenia, Bosnia, Germany, Greece, Lebanon, Serbia and Slovenia. He contributes regularly to scholarly and professional debates on audience engagement and cultural policy via journals and conferences.