Love-Based Copywriting Method: The Philosophy Behind Writing Copy That Attracts, Inspires and Invites.

Do you hate the way marketing copy makes you feel? Sales-y? Inauthentic? Hype-y? You're not alone -- and there's a reason. It's because traditional marketing copy sells by tapping into fear. But, you don't have to use fear -- you can use love instead. And when you do, you stop manipulating and twisting arms to get buyers, and instead you start attracting, inspiring and inviting your ideal clients. More

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About Michele PW

When Michele was 3 years old, she taught herself to read because she wanted to write stories so badly.

As you can imagine, writing has been a driving passion throughout her life. She became a professional copywriter (which is writing promotional materials for businesses), which led to her founding a copywriting and marketing company that serves clients all over the world.

Along with being a copywriter, she also writes novels (in fact, she just published her first two psychological thriller/suspense/mystery novels called "The Stolen Twin" and "Mirror Image'") plus, she is also the author of the "Love-Based Copy" books, which are a part of the "Love-Based Business" series and cover both business and personal development.

She holds a double major in English and Communications from the University of Wisconsin-Madison. Currently she lives in the mountains of Prescott, Arizona with her husband Paul and southern squirrel hunter Cassie

Also in Series: Love-Based Business

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