To understand just how large your market potential really could be, you need to know what your product or service offers to people, how it will benefit them and why they need your product or service. If you for instance weight loss products, you will know instantly that virtually everyone, of every age, is concerned about their weight. You can market to anyone, anywhere, regardless of age or job. More
If you are serious about being successful in an online business, then you must be able and willing to work hard to communicate with your buyers. If you aren't willing to put in the kind of time needed to make your web site zing with commerce, then you need to take a serious look at your motivation for being in business in the first place.
Being online has a certain cache, but it also requires hard work, lots of research, lots of time and a dedication to providing your customers with not only what they want but also excellent customer service. If you don't provide either of those things, are not available to answer their questions, don't provide fresh content rich copy for your site, and update it with a regularity bordering on the obsessive, you will not be as successful as you would like to be. And what would the point of having a web site be if your product doesn't sell?
Before you can be a success in building a business and be a success in communicating, you need to know how to learn to learn. No, this isn't a typo. If you can't learn to LEARN then you will not earn. You need a good attitude to learn to build your business and to communicate. No two ways about it. That would involve attitudes, notably yours! Think about attitudes. We see and hear them daily with everyone we deal with and speak to either in person, on the phone or by email. You know if you speak to an upbeat, positive person you come away feeling pretty great yourself. The "positive" was communicated in a positive way. On the other hand if you wind up talking to a little Bridge Troll with an attitude, you will come away feeling grumpy and stressed.
You cannot communicate in a positive way if you have had "attitude" handed to you. And you cannot communicate in a positive way if YOU have attitude either. As bizarre as this may sound, the way you write your website copy can be directly affected by your attitude and choice of words and phrasing. And if your attitude isn't in the right frame of mind, people reading your website WILL know.
Another thing you will need is a personal mission statement. Why do I need a personal mission statement? Because if you don't know what your mission is, how do you expect potential prospects and customers to know? Some of the things you need to include in your personal mission statement are why does your business exist, does it provide a service or product people want or need, who will your customers be and why will they be better off with your product or service. If you can't answer these questions, then you need to take a long look at your reasons for getting into business in the first place.
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