How I Sold 1 Million eBooks in 5 Months

Rated 4.47/5 based on 34 reviews
Now, for the first time ever, John Locke reveals the marketing system he created to sell more than 1,100,000 eBooks in five months!

John is the eighth author in the world—and the first self-published author in history—to have sold 1 million eBooks on Kindle! More

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About John Locke

New York Times best-selling author John Locke holds a Guinness World Record for eBook sales and is the international best-selling author of 38 books in six different genres. He is the 8th author in history to have sold one million eBooks on Kindle, which he achieved in only five months. Locke has had four books in the top ten at the same time, and eight books in the top 43 at the same time, including #1 and #2. Foreign rights to his books have been purchased by the world’s top publishers. Translations include Russian, Spanish, Catalan, Italian, Japanese, Polish, Hungarian, and Lithuanian, with more on the way.

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Review by: Richard Whitt on July 04, 2013 :
A good inspirational book. Easy to follow his self confidence.
(reviewed 22 days after purchase)

Review by: Maximo Kovak on March 28, 2013 :
I enjoyed his way of writing. I can see he is very passionate and his technique selling books worked for him however the book was purely concentrated in the marketing part. I was looking for a book that will show me the answers to the little questions new authors encounter when self publishing for first time and I could not find any, just the marketing part.
(reviewed 22 days after purchase)

Review by: Katja Rinne on March 08, 2013 :
I thought this to be a nice insight of how he did it and liked it when I read it. I've since learned it's pretty much lies, since he's bought a big chunk of his five star reviews and it makes me wish I could get a refund on this.
(reviewed 2 years after purchase)

Review by: Karen Dale Stefaniak on Sep. 02, 2012 :
Good information and just a good read overall. It was entertaining, and his straight-shootin'approach to the subject matter even made me chuckle a time or two. The man gets it, and fortunately he's willing to share what he's learned. Thanks for paying it forward, Mr. Locke.
(reviewed 8 days after purchase)

Review by: K C Murdarasi on Aug. 01, 2012 :
The advice in this book, if followed closely, would probably lead to success in epublishing - I don't doubt that. However, it's really aimed at people who are prepared to write what the market demands rather than what they want, treating writing very much as a business venture. That's not me, and I expect it's not a lot of people, even if you do want to make money from your writing. My other main criticism is that the key marketing tool, the loyalty tranfer blog, sounds next to impossible to get right.

Despite that, I have been trying to put some of his advice into practice, and the book did make me pull my socks up a bit more about marketing.

If you're prepared to go all out, as John Locke did, then this will be invaluable. If not, for whatever reason, it's useful, but you might be better off reading something more conventional by Mark Coker.
(reviewed 22 days after purchase)

Review by: Rae Gee on July 16, 2012 :
John Locke is like Marmite; you'll either love him or hate him.

I started off not quite sure what to make of him but, as the book progressed, I found myself grinning at what this brilliantly self assured man has to say.

If you're just getting into the publishing industry, John has a lot of good stuff to say, especially if you're not entirely sure how to utilise social media. He shows you how to set it up and keep in touch with your fan base.

If you're already published, especially self published, and are a bit stuck for how to promote your book then definitely give this one a read. It's definitely a book for any author to give a read over, especially if you're on your own when it comes to promotion and getting your book read.

Short and sweet, I'd definitely recommend this to any author.
(reviewed 7 days after purchase)

Review by: Mike Hill on July 15, 2012 :
Seriously? I don't know what others on Amazon who gave this a 1 star are bitching about? I hit Gold right from the beginning and I highly recommend it to anyone, even if you don't plan on writing a book for self-publishing, this book will open your eyes as to how the industry has viewed self-publishers in the past and how the small time independent book writer can WIN. A true must read!
(reviewed the day of purchase)

Review by: The Transporter on April 18, 2012 :
Essential reading for any writer who wants their work read.
(reviewed 22 days after purchase)

Review by: Peggy Lea Baker on Feb. 12, 2012 :
"How I Sold a Million e-books in 5 Months" is an awesome and very doable blueprint for serious writers who honestly desire and are diligently working toward becoming successful authors! I appreciate John's willingness to share in great detail, his successful strategy which enabled him to achieve overwhelming success as an author in such a short period of time.

Although he does not, and cannot, guarantee that everyone who reads his book and follows his strategy will enjoy the level of success he has, if a writer truly has a viable work, with determination and resolve to follow his strategy, the likelihood of success is definitely real. I love his candor, his freshness, his wit and straightforward, 'tell-it-like-it-is' approach and commentary.

With book-in-hand (so to speak) I am proceeding with eagerness, determination, and excitement because the journey itself is often just as much fun as seeing the end results of the labor involved. John, thank you so much for this exciting road map! I wish you much continued success!
(reviewed 22 days after purchase)

Review by: Jerry Dunne on Nov. 13, 2011 :
This book is very useful for those who have had no experience in advertising or marketing their books over the net. Locke allows his own personality to flow throughout the text which gives his work a quirky edge. He gets into the psychology behind his blog posts, explaining very carefully why he believes they are effective in driving traffic to his blog and therefore interest in his books. They may be out there, but I have not come across anyone who has done this before.

You can take more away from this book than simply seeing it as a means of driving traffic to your blog and increasing your sales. Locke shows you how to create friendships over the web, which cannot be easy, considering that these are done at a great distance; as well, he makes you think very carefully about the nature of blog writing: for example, how effective and how deeply your bog posts might be felt by your target audience. By using his own examples, he joins up all the dots for us behind the theory, allowing you to see clearly how it is done, so that you can then bespoke his theory to your own needs. The idea of writing short blogs, no more than once a month, blogs that are universal and timeless, sincerely written and deeply felt, and then sharing them over the Twittersphere, is a clever and creative idea and just what any writer should find appealing and challenging.

For the price I paid for this book, I think it is a bargain and many thanks to the man for writing it and sharing his hard-won experience with us all.
(reviewed 55 days after purchase)

Review by: Ernie Schultze on Nov. 08, 2011 :
I had to wade through page after page after page of bragging and accomplishments before I had to be shown what very basic Marketing 101 is about. There is some useful information in about three pages on use of Social media to promote your book. Not really worth buying unless you were born a couple of days ago.
(reviewed 16 days after purchase)

Review by: Patti Roberts on Oct. 29, 2011 :
Great value! For the minimal cost of this book, if you are an independent publisher or are thinking about becoming one, then this book is worth every cent and more. Sure, John Locke could have said it in a few less words, but I for one am glad he didn't. I actually read it twice… I thoroughly enjoyed the read AND learnt a ton valuable information at the same time – most of which I will definitely put into practice. It was comforting to read about someone else's trials and tribulations in the self-publishing world. To know that at the end of the day, all the hard work was worth it. Read the book, you have absolutely nothing to lose and everything to gain… I give it 5 stars for value.
(reviewed 48 days after purchase)

Review by: ArtisticWhispers Productions, Inc on Sep. 22, 2011 :
John Locke uses 35,000 words to explain what could be taught in approximately 6,000. The book is mostly padding. The three central ideas he pitches are useful and will be valuable to a lot of self publishers, though two of the three are already matters of common practice.

Verdict: it's worth the $5, but it's not the goldmine it positions itself as. Approach it with moderate expectations, and you won't be disappointed.

His fiction, though, is really kick-ass :-)
(reviewed 22 days after purchase)

Review by: Janine McCaw on Sep. 09, 2011 :
Yup, I thought I knew it all. Nope. John's book reminded me that there's still lots to learn. An easy, inspiring read. Worth the $.
(reviewed 4 days after purchase)

Review by: Edward G Gordon on Aug. 19, 2011 :
I bought this book because I was curious. How did he manage to sell 1 million eBooks, never mind do it in 5 months? Thankfully it didn't disapoint.

I got several good pieces of information from it that I will be able to use to my own benefit.

While the ideas contained within are not entirely original John does present them in a unique and engaging manner. I was particularly impressed with his thoughts on Self Publishing and his techniques for promoting your own brand.

I don't agree with John on every point he puts forward but there is no doubt in my mind that the information he shares is worth the small price of the book. In hindsight I'd probably have paid more.

I was 100% satisfied with my purchase and I have no hesitation in giving this a five star rating and recomending it to anyone to read.
(reviewed 4 days after purchase)

Review by: Ron Bruce on Aug. 16, 2011 :
A great read. Clear concise and the short thing worked for me.
Now if I can only apply what I've read I'll sell more books than ever.

Oh, I need to work on my writing too of course.
(reviewed 21 days after purchase)

Review by: Fred H. Holmes on Aug. 08, 2011 :
I have unsuccessfully published an e-book in the past and have another nearly ready for publication. This time though,I am going to try some of the methods from John Locke's book. I was, of course, stunned by his sales figures, but more importantly I was impressed with his many pronged approach to marketing his book. If I get five percent of his sales I will be happy.
Fred Holmes
(reviewed 21 days after purchase)

Review by: Kate Tenbeth on Aug. 07, 2011 :
I've now read this 3 times! The book was clear and methodical and showed that determination and sheer hard work does yield results if you have a good product. John certainly deserves his success.
(reviewed 32 days after purchase)

Review by: Lisa Lawler on Aug. 06, 2011 :
A fabulous read! Very clear, well-explained, great anecdotes, a marketing plan already laid out for writers to follow... this ebook has it all. I will definitely be following the advice given. :)
(reviewed 36 days after purchase)

Review by: Sophie Marcell on July 28, 2011 :
Everyone should read this if they're interested in self-publishing.
(reviewed 2 days after purchase)

Review by: Harlow Coban on July 24, 2011 :
I enjoyed his straight-forward writing style. He offers a sensical approach to selling more books. I have started implementing his strategy. I plan to e-publish in November/December. I'll know shortly thereafter if his strategy works.
(reviewed 24 days after purchase)

Review by: Cheryl Hammer on July 24, 2011 :
WOW! Too many gems in this book to adequately encapsulate the knowledge it provides indie writers or those wanting to learn from the next page in e-publishing. Thanks for sharing the wealth John Locke! I've already read the book multiple times and it's opened my eyes to a wonderful writers' community plus the OOU that keeps me writing. I haven't read Locke's fiction books yet, but after this read, I'm sure I'll find his characters as delightful and witty as the style in which this was written. Thanks again!
- Cheryl Hammer
(reviewed 21 days after purchase)

Review by: David Johnson on July 20, 2011 :
This book is everything it is advertised to be. It fully explains how John Locke created his book empire.
There is no fluff in the book. It is pared down, basic, step-by-step information.
If you are interested in ebooks, you have to read this one.
Thanks for sharing, John!
-David Johnson
(reviewed 22 days after purchase)

Review by: Phyllis Zimbler Miller on July 18, 2011 :
John Locke pulls back the curtain on his own eBook promotion techniques and does his best to help other authors emulate his strategies.

I am particularly impressed with the kinds of blog posts he writes to support his strategies, and I have been slowly trying to adapt his techniques for my own types of eBooks, which are quite different than his.

I highly recommend that all authors publishing or planning to publish eBooks buy Locke's book and study the wealth of ideas he offers. It's so generous of Locke to share his proven wisdom with the rest of us.

Phyllis Zimbler Miller
My 2 eBook novels on Smashwords:
(reviewed 22 days after purchase)

Review by: Dana Ross Martin on July 18, 2011 :
This is the book all writers need to read BEFORE releasing their creations! Thanks for the perfect information, written in the perfect way, presented at the perfect time.

Dana Ross Martin
(reviewed 24 days after purchase)

Review by: L.A. Tripp on July 17, 2011 : (no rating)
This is not another fluff book. It's put together very well, explained, and steps are given to form your plan of action. John gives his credentials and what exactly he did. Don't pass this book up.
(reviewed 22 days after purchase)

Review by: John Hunter on July 14, 2011 :
In all businesses, its not the effort that is put into the business that's important but the results that really only matter. This applies particularly to Authors, where we can become so involved in our creative work that we fail to give as much love and care to the most important 'Commercial Skills', needed to achieve successful results following to publication.

John Locke's book is fantastic it focuses on the remarkable commercial and strategic marketing system he has developed to revolutionise book marketing today, using the mega powerful social networks. More so, he has told us how to avoid the traditional pitfalls and how to implement his proven marketing techniques and apply them to our own publications in a concise and practical way. If you apply his techniques correctly, and have a good story to sell, you have a good chance of joining him in the very exclusive Million Sales Club. Well done John, thank you for sharing your discovery with us. Highly recommended.
From an author and marketeer.
(reviewed 22 days after purchase)

Review by: Allan R. Wallace on July 12, 2011 :
For self-published authors or published writers without significant sales this book is a great bargain.
(reviewed the day of purchase)

Review by: Quintessence Publications Ltd on June 26, 2011 :
Thanks John for sharing your hard-won book selling knowledge with those of us who lack your business, sales and technology acumen. As an author published with Penguin, who has watched them make a fortune from my best-selling books while I made a pittance, I am delighted to read your formula and implement it for myself and also for other authors whom I aim to publish. A well written, inspiring and FUN book which I recommend to anyone who would like to commit themselves to a life of writing books and making a good living from that endeavour.
As John says, work for YOURSELF, not big business. Think about it, some top authors are paid out say - $5million... if that represents around 6% of what their publishers have made from the book... think how much profit those authors are losing from signing their rights over to the publisher! Food for thought!
(reviewed 3 days after purchase)

Review by: Red Willow Publishing on June 24, 2011 :
I'm NOT a member of John's target audience (I'm a publisher), but I love this book and I'm devouring every word. Smart, common sense, useful.
(reviewed the day of purchase)

Review by: Fiero Publishing on June 22, 2011 :
Terry Hayman from Fiero Publishing here. I have to say that I'm not a huge fan of John's novels (meaning I'm not his target audience), but after reading this book, I think I'm a fan of him as a person and author. Lots of this stuff really resonated with me and sparked all sorts of ideas. Even had me finally understanding how I could use Twitter in a meaningful way!

Thanks for sharing, John.
(reviewed the day of purchase)

Review by: Lorena Angell on June 22, 2011 :
This book is worth far more than $4.99! Thank You John for sharing your successful technique. I'll be re-reading this book many times and recommending it to any and all self-published authors.
(reviewed 2 days after purchase)

Review by: Will Bevis on June 21, 2011 :
I feel like I've been hit by a truck. That's what the truth feels like when it hits you. The truth that I have been doing it all wrong for so long.

The truth that I have been writing for myself all these years - and to hell with everybody else.

John Locke tells you the truth. Financial success in writing... is all about the reader - and what he or she wants.

That's a hard pill for a stubborn - I'll write what I damn well please writer - to swallow.

But it is medicine that must be taken if you ever want your books to get out of the dusty closet shelf where they have been sitting - like mine - for years.

As for the nuts and bolts of marketing in the internet age, John does not tell you hocus pocus magic stuff.

It is all well thought out and step by stepped.

I am completely confident his system will work for someone who will use it with the same dedication as he has.

As for John wanting to help writers - even hopeless ones like me...

I am the world's greatest skeptic, remembering that "if you can fake sincerity everything else will be easy."

But nowhere could I find evidence that John doesn't really love his fans with a love like no other author exudes.

Anyone who answers ALL his emails - like he does - has to really love people.

Will I use his system? Not being a people person, I really don't know.

Would his system help me if I did use it? Absolutely.

Would I buy another book he wrote on writing? You "betcha."

Am I inspired to keep going and try to do things maybe just a little differently - according to John's teachings?


And you will be too.

It was THAT good of a book.

(reviewed the day of purchase)

Review by: Sarah Riley on June 21, 2011 :
I devoured this book in one sitting after stumbling on it yesterday by accident. I'm not a fan of John Locke's fiction... yet... but I will be buying some of it soon (and I bet he planned that!). Instead I'm a children's author based in the UK with a story similar to his early days. However, unlike him I'm not a marketing expert, and I've struggled to see the way ahead to publicise my own book. Self publishing is a hard business and I've been knocked down a few times, but after investing in this easy and motivational read I feel refreshed and inspired, and have even outlined a new business plan, based on his advice, to help me on my way.

John writes with such confidence I've found it infectious, and I've even heard myself quoting him today. All I can say is thank you John for helping me find my way and giving me the energy to pick myself up, dust myself off and carry on regardless.

Sarah Riley
Children's Author
(reviewed the day of purchase)

Review by: Heart Press on June 20, 2011 :
John, I can't thank you enough for creating this masterpiece.

Authors, if your desire is to make a living from your craft, instantly click the buy button and begin reading. Study this, market it up, highlight it, take notes and then put John's experience into *ACTION* for yourself.

John fills in the details, how he wasted $25,000 and a year of his life; experts saying "how to do it". You can now bypass that heartache with the most important investment you'll ever make in your career.

Use the tools in this book, make your career an amazing story.

-SL Clark
Publisher, Heart Press
(reviewed the day of purchase)

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