121 of the Best Secrets for Getting Massive Amounts of Free PR, Marketing and Buzz

121 of the Best Secrets for Getting Massive Amounts of Free PR, Marketing and Buzz is one giant chapter filled with 121, down-and-dirty, completely effective and usually free tips and ideas on how to build PR, marketing and buzz for absolutely anything. More

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About Beth McRae Dougherty

Beth McRae Dougherty oversees The McRae Agency with 20-plus years in the public relations, social media and marketing industries. She specializes in strategic planning; media, community and public relations; social media and online relations; and marketing in various industries, including retail, consumer products, commercial and residential real estate, technology, hospitality, sporting, entertainment and education.

Beth has secured coverage in news outlets such as Wall Street Journal, Washington Post, CNN, Better Homes & Gardens, USA Today, The Today Show, Consumer Reports, U.S. News & World Report, Los Angeles Times, This Old House, Robb Report, CNET, Parenting Magazine, Popular Mechanics, Self Magazine, Entrepreneur Magazine, HGTV, CNBC, and virtually every conceivable local, regional and national, traditional and online, news organization.

She operated an office in San Francisco during the technology boom and subsequently opened one in Scottsdale, Ariz., where she has worked with a variety of clients, including Google. Beth has received more than 45 awards for her public relations and marketing campaigns, including the Bank of America Enterprise Award.

She was recognized in the Business Journal “Who’s Who in Business” special report and has served as a board member for numerous non-profit organizations over the years. Beth is a graduate of LEAD, a leadership-training program, and is a member of the Junior League, as well as a past board member. She has worked with the Children’s Services Bureau to help develop a marketing program to educate the public on child abuse. She was one of the chairs for the Super Bowl fundraiser for Children’s Hospital, “Super Ball,” and is a graduate of Valley Leadership, a Phoenix-based leadership-training program. She won the Community Megastar Award for excellence in community service. She has been named a 2011 Trendsetter for lifetime achievement in civic and charitable contributions.

She is a former board member of the Arizona Humane Society and HomeBase Youth Services where she spearheaded its young professional group, HomeBase Ambassadors. She has chaired the Heard Museum’s Moondance gala, Phoenix Museum of History gala and American Cancer Society’s Jewel Ball. She and her family chaired the Symphony Black & White Gala, benefiting the Phoenix Symphony. She served on the American Heart Association’s board of directors and chaired its 50th Anniversary Phoenix Heart Ball. She helped found and co-chaired the Arizona Humane Society's signature annual of fundraiser, Compassion with Fashion.

She was appointed to the Governor’s Commission to Prevent Violence Against Women and is a founder of Las Palomas, a women’s group that has raised over $1 million for women’s and children’s charities. She also chaired the 50th and 51st Anniversary galas for the American Cancer Society as well as helping found its first board of directors in Phoenix. She served on the board of Trends Charitable Fund, which raises funds and grants them to small local charities, and recently chaired its annual gala. She is chairing the Arizona Science Center's 2017 Galaxy Gala and Liberty Wildlife's 2018 Gala.

She serves on the boards of American Cancer Society, Phoenix; Charter 100 (women's leadership group); and International Association of Business Communicators, Phoenix.

Beth earned a Bachelor of Science in journalism, with an emphasis in public relations and advertising, and a Bachelor of Arts degree in marketing from Texas Christian University where she was a member of Kappa Kappa Gamma and Delta Sigma Pi. She received an MBA from the University of Phoenix.

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