Branding Fundamentals: Framework of Branding

How deeply have you thought about your brand? Is it intentional, or just an afterthought? What does each component—your logo, your website, your service, and even your culture—say to customers? Advanced branding means thinking about what distinguishes your company from the rest, and incorporating it into every single touchpoint of the business. More

Available ebook formats: epub

Words: 13,330
Language: English
ISBN: 9781370700806
About Mark Nelson

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