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Sarah H. Imm, the founder of the lifestyle brand Vélo-à-Porter, is originally from
Minneapolis, Minnesota via South Korea. She bicycled as a child, intermittently at The
University of Chicago, commuted to work in New York (before it was sexy) and not at
all while living in London. Her excuse was that the traffic was going the wrong way.
She spent nineteen years as an investment banker in New York, London, Hong
Kong, Seoul and Sydney. She started bicycling to work in 2012. This inspired 'How to
Bicycle to Work'. Still car-less, she now owns five bicycles. (E-bike, hybrid, cargo
tricycle, mountain bike, road bike) She loves eating delicious food and shopping for
elegant clothing. Bicycling makes these two diametrically opposed loves possible. Sarah
lives in Sydney with her husband and two children.