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It was the part of the iceberg the Titanic's officers couldn't see that sank the ship. It's a perfect analogy for marketing, coaching, and life. 90% of what "sinks" people's efforts lies beneath the surface. That's the bulk of what I deal with - the subconscious. Using conflict management and behavioural modification through coaching, hypnosis, training and keynote presentations I show people how to tap into the brain that truly controls their actions.
My behavioural insights were cultivated during my career in the Canadian Policing Services. Now running my own company, Inspiring Minds Consulting, I am a published author, coach, speaker and trainer.