Creative Freelance Marketing: Traditional and Digital Marketing Strategies for Photography, Art, and Creative Businesses
Creative Freelance Marketing lays the groundwork for learning how to get jobs and increase sales in creative freelance careers. It covers how to improve your skills and business development strategies, and it provides a roadmap for creating a sustainable creative business. This book explores all the marketing avenues available to you from both the traditional and digital spectrums. More
Grow a Successful Creative Business
Making a living from your craft – that’s the key, right?
Creative Freelance Marketing lays the groundwork for learning how to get jobs and increase sales, how to improve your skills and business development strategies, and it provides a roadmap for creating a sustainable creative business.
Are you just starting out? Have you reached a certain skill level but have plateaued in your ability to make more sales or reach more clients? Are you thinking about starting a side business or transitioning from a different career?
No matter how skilled you are, or how good you plan to become, you cannot be successful without a strong and focused marketing strategy. We do not believe in the myth of the starving artist. Your work is valuable.
This book will show you how to get your work in front of potential clients, and it will set you on a lifetime path for studying and improving your marketing.
While we will cover all aspects of digital marketing, this is NOT the typical How To Get 20,000 Instagram Followers in a Year type of book. Successful creative marketing must cover as many traditional and “old-school” marketing techniques as it does digital techniques. Both are necessary.
This book is about taking stock of your unique situation, learning all of the traditional and digital strategies available, and then identifying the most effective paths for you. The skills and lessons learned will help bolster your business and provide stability early on so that you can continue to grow and adopt more techniques in the future.
Learn social media marketing from Eli Lippman, Director of Audience Development for American Media (Radar Online, Ok! Magazine), named a 2016 MIN Rising Star and the 2016 winner of the MIN Media Award for Best Use of Facebook.
There is no better way to learn marketing than to hear from the experiences of others. Included in the book are marketing interviews with nine talented creative professionals in a variety of fields, who have all achieved success in their own way. Artist and art business coach, Ann Rea and photography marketing expert, Corwin Hiebert give their best tips and talk about what they’ve learned working with creatives and photographers of all types. Learn from Nicolina Johnson, who grew a successful global artistic business from the ground-up. Peter Hurley discusses how he developed his business to now be one of the most coveted (and highest paid) portrait photographers in New York City. Gain insight from Ben Umanov, a former heavy metal musician, who created MetalSucks and Blast Beat Network, the number one heavy metal blog in the world and an advertising network serving 10 million unique monthly users. Penelope Trunk, a writer, blogger, and career coach who grew the largest individual career blog in the world will not hold anything back about what you should expect. See how Josh Shank established his branding and web design business, Rocket Republic, in such a way that now travels the country much of the year with his family, while working remotely. And Bruce Clarke and Phillip Van Nostrand explain how they built their wedding and portrait photography businesses.
“It used to be that there was no way to make money as an artist unless you could wow a gallery owner with your art, or sleep with him. Now, though, artists can take sales into their own hands. James Maher is a great example of this artist entrepreneurship – he’s selling and licensing his prints direct, from his site, he runs a portrait and workshop photography business, and he’s so smart about marketing and SEO.”
– Penelope Trunk, Author, Blogger, and Career Coach.
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