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Emotional engineering, pre-awareness. It goes by many names. Steady and incremental massaging of minds. Preparing human neural structures for the message to come. More powerful than advertising, more persuasive than any propaganda. When you sight that product you are already primed for the communication to come. What have we become ? More
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About Andrew Jennings

I am interested in the future, and how we get there. Much of the writing that involves technology is either alarmist (variations on the Frankenstein theme) or fantastical (most of science fiction, with a few notable exceptions). To me the interesting bit is the near future where we can at least understand what is happening. What are the forces at work? Is the yawning gap between the 1% and the rest of us inevitable? As a young person I read almost all of Isaac Asimov's books and they set me on the path I have followed. I was a communications research engineer in Australia and Japan. Later I became a University professor. I am a touring cyclist and like nothing better than spending my days pedalling, and my nights stretched out in a tent.

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